Tuesday, April 9, 2013

Urban Planet Mobile’s Urban English™ Program is the First Mobile Content from any Western Country to be Distributed in Myanmar

CED is a few weeks behind on this one, but nevertheless, it is intriguing news to share about one of our members, Urban Planet Mobile! Thanks to Will Gordon, Urban Planet Mobile Marketing Manager, for sending the press release along.

Mobile Education Leader Brings Its Innovative Mobile Education Programs To Help Bridge The Gap Between Myanmar And Western Social, Political and Business Cultures
DURHAM, NC – In cooperation with its distribution partners in New Zealand and Singapore and in conjunction with Blue Ocean Operating Management Co., Ltd. – a Myanmar Company, Urban Planet Mobile has launched its Urban English program in Myanmar.   The Durham, NC based company’s program is being used to help Myanmar’s citizens become more proficient in English as the country begins to take advantage of its newfound relationships with the United States and European Union.

Urban English is the first mobile content from any western country to be launched in Myanmar.  Urban English was selected as the first mobile learning program to be launched in Myanmar because of its history of quickly and efficiently educating non-English speakers to become more capable in speaking and understanding the English language – the world’s predominant language for business and trade. Myanmar, a country rich in natural resources, continues to draw considerable interest from western businesses, underscoring the importance of English acquisition for the Burmese people.

“Urban Planet Mobile’s Urban English program has proven to be vital to the long-term success of Myanmar’s business and economic future in that it will allow us the ability to communicate with our western contemporaries,” said U Htun Htun Naing, managing director of Blue Ocean Operating Management Co., Ltd.  “Our future is dependent on our ability to communicate and understand the English language and culture of the west.  Urban English is enabling Myanmar’s citizens to effectively and efficiently become proficient in the English language.  It is the reason why we made Urban English the first content of any western company to be offered on our mobile network.”

“Our Urban English program is the first and only western product to be offered on the Myanmar phone network – before any Sony or BMG music or Angry Birds,” said Brian OliverSmith, CEO Urban Planet Mobile.  “Our product serves an even more important function than just teaching English, it allows people from different cultures the ability to communicate and understand what each other is thinking, enabling both parties to bridge cultural gaps and form everlasting business and political partnerships.”

Urban Planet Mobile is a leading innovator of educational products created for mobile, tablet, and computer.  The company was awarded the Frost & Sullivan Most Innovative App, the GSMA Global Mobile Award for Best Mobile Learning Innovation and was awarded the prestigious Gartner Cool Vendor in Education Technology.  Urban Planet Mobile’s products are available worldwide, with distribution channels in 75 countries. With its innovative and pioneering audio-sms delivery, the company’s mobile learning products can be accessed on over 95% of all mobile phones. The company recently launched 32 of its planned 300 English learning apps to be available in 18 different languages. Urban Planet Mobile also offers Writing Planet™, the world’s only comprehensive, web-based English writing program built on automated assessment technology, created specifically for non-native English speakers.

Additional information about the company and our products can be obtained at www.urbanplanetmobile.com and www.writingplanet.net or by calling (919) 237-2755.

1 comment:

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