Thursday, April 3, 2014

Cree’s Mark McClear to Speak at ProductCampRTP

Mark McClear, vice president of applications engineering at Cree LED Components will be the keynote speaker for ProductCampRTP to be held on Saturday, April 12 from 9 a.m. to 5 p.m. at the Perimeter Studio and Conference Center located in Morrisville.  McClear will share the Cree story of becoming the market leader by innovating a 100-year-old product, the light bulb.  McClear heads LED Lighting Applications Development and Global Application Engineering Technology centers. 

Additional topics for the day include:

  • Mobile First: it's more than just a mantra, it's culture change 
  •  Product Visualization 
  • Draw What You Think 
  • How to talk to Nerds: Practical advice on how to communicate with technical people 
  • Market Research on Shoestring
  • Pricing your products and services (the non "salesy" approach 
  • Product Strategy Lessons from Apple 
  • The Power of Purposeful Connection: Networking, Referrals and Follow Up 
  • Cool Product, But Who Cares? Leveraging PR, Marketing, and Advertising to Get Customers 
  • A Look at the Pragmatic Marketing Model and Its Power to Effectively Bring Products to Market

ProductCampRTP is the Triangle’s most innovative conference.  Touted as an “unconference,” the free event provides tools and information on how to build products for business, entertainment, education and government.
This event is sponsored by The Morrisville Innovation Foundation, Eliassen Group, Pragmatic Marketing and Proficientz.  In kind sponsors are Capitol Coffee Systems, Costco, GNC at Park West Village, Perimeter Studio & Conference Center, Telepathic Graphics and Zoe’s Kitchen.

About ProductCampRTP
ProductCampRTP is part of an international network of free, user-generated unconferences that provide product managers and marketers with an opportunity to learn, share and network. All of the workshops are participant-driven and the session topics include product development, management and marketing. 

CONTACT:  Andy Roth

Phone: 919-592-5052 

No comments:

Post a Comment