Friday, September 28, 2012

INRFOOD and Sqord Win BCBSNC Health Innovation Challenge and 20K

Yesterday, Blue Cross and Blue Shield of North Carolina (BCBSNC), Queen City Forward, Bull City Forward and the Institute for Emerging Issues (IEI) announced the winners of the 2012 Health Innovation Challenge. BCBSNC streamed the announcement live on their Facebook page and took questions from users across the state. Each winner receives $20,000.

The Health Innovation Challenge Winners:

• IN-R-FOOD (Durham, N.C.): They invented an iPhone app that allows users to scan barcodes on foods to see their nutritional value. The app also alerts users about ingredients that should be avoided by people with allergies or dietary restrictions.

• The Walking Classroom (Chapel Hill, N.C.): This is an in-school fitness initiative that allows fifth graders to listen to podcasts based on school curriculum while taking brisk 20-minute walks.

• Sqord (Durham, N.C.): They created an incentive-based game sparking kids’ exercise using wrist-worn accelerometers. The game makes physical activity more fun for kids through an exciting online experience where children can earn points for real-world play.

What is the Health Innovation Challenge?
The Health Innovation Challenge is a statewide competition that invited North Carolina’s entrepreneurs, community leaders, citizens and university students to submit their ideas for reducing obesity in North Carolina. The Challenge attracted ideas from more than 60 North Carolina-based operations and individuals.

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