Submitted by Brittany Miller
Lets face it: people are busy. When they go to the web looking for answers they want to grab information quickly. Most people will spend a very short amount of time on a webpage and typically only read a few words or paragraph before deciding if the content is worth their time. So how do you make it easier for people visiting your website to find the information they need and keep coming back to you for more? By writing great content!
Writing effective content for the web may seem like a daunting task but it is actually a lot easier if you know how to write for the web. It is a very different writing style but trust me, you can do it! A book that helped me tremendously early on in my career was Letting Go of the Words: Writing Web Content that Works, by Janice Redish. This has become a go-to resource for me when it comes to writing content for the web.