Wednesday, January 12, 2011

Content Marketing: The future of marketing your business online

By Ryan Kettler of Preation, Inc.

Businesses everywhere are continually trying to stay on top of the latest trends in online marketing. Whether it’s through utilizing a blog, social media, or Google Adwords, businesses employ a great deal of effort trying to get the word out to their target markets, about their products and services, in the most efficient and effective manner possible. One method of reaching new customers online is called content marketing. What is content marketing you might ask?

Content Marketing refers to the process of using high quality content to attract new customers to your website. Content marketing isn't a new concept. Business marketers have been writing articles and publishing press releases to promote their businesses for many years. But now with the high volume of business that is conducted online, content marketing has become an important method for promoting businesses on the Internet.

A key advantage that businesses gain through content marketing is low-cost traffic to their websites. Content Marketing has been proven to be the most cost effective method of driving new visitors to a website.

Unlike popular online marketing techniques like email newsletters and surveys that help businesses communicate with their existing customers, content marketing allows businesses to reach new customers. Other methods for attracting new customers online include purchasing text advertisements with Google AdWords or Facebook and purchasing banner advertisements with Yahoo Ads or DoubleClick or the Online Yellow Pages.

Online advertisements typically result in a cost of $2.00 - $3.00 to acquire a new visitor to a business website. By contrast, content marketing, when done correctly, can deliver high quality traffic for as little as 2-3 cents per visitor. That’s like finding a coupon for 99% off all of your online advertising!

Do you have a website that just isn't living up to your expectations as a marketing tool no matter what you try? It's not your fault, you probably have a great utility website (i.e. e-commerce websites, business process websites, customer service website). The good news is that you don't have to abandon your utility website in order to get a marketing website. In fact, your utility website will be an important part of your new online marketing strategy.

The best way to quickly begin doing content marketing is to launch a content marketing website for your business. It only takes a few minutes to get started. You can sign up for a free trial of Eden Platform, a low-cost content marketing system, at

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