Monday, February 4, 2013

Netsertive named a Google AdWords Premier SMB Partner

Updated Monday, February 4, 2013, at 3:48 PM - Included Interview with Netsertive CEO Brendan Morrissey. 

Triangle-based CED Member Netsertive today announced that the company has been named a Google AdWords™ Premier SMB Partner. This represents a major milestone for Netsertive, which launched in 2009 and competes with the largest Internet marketing companies.

What does this mean for Netsertive? We asked Brendan Morrissey, CEO of Netsertive, what this partnership means for one of the fastest growing technology companies in the Triangle. "It's one of the most important achievements we've made as a company, to date," said Morrissey, "as it gives us access to more resources and provides a market validation of the performance and support we provide our fast growing client base."

Premier SMB Partners meet Google’s highest standards of campaign performance, transparency and client care, including extensive Google product, sales and account management training.

"We now sit at the table with just 14 other partners like this in North America," said Morrissey, "most of whom are public companies, have raised $60 million or more in capital, or are generating hundreds of millions of dollars in annual revenue." Netsertive is honored to enter the partnership with Google, said Morrissey, noting that "it is the culmination of more than three years of hard work, rapid growth and contributions by literally every member of the [Netsertive] team."

Netsertive employs 75 people, 40 of whom have completed a training and certification course in Google AdWords, said Morrissey, noting that of the 14 other Google partners, Netsertive has the highest total number of trained professionals.

“We are excited to expand the Google AdWords Premier SMB Partner program with hand-picked, highly qualified companies like Netsertive,” says Ben Wood, head of Google’s Americas channel sales partnerships, in a statement on Monday. “Small and medium-sized businesses will not only benefit from Netsertive’s in-depth training, but also from their years of experience serving local business locations throughout North America.”

“Online research has become the first step for consumers researching products and services which are later purchased locally offline,” said Morrissey, in a statement issued on Monday. “Google AdWords is a critical part of the discovery process across not only search advertising, but also display advertising, mobile targeting and video. Netsertive is excited about strengthening this important relationship and driving more results together for businesses in local markets.”

According to research firm BIA/Kelsey, over 90 percent of consumers research products and businesses online prior to making purchases locally. Yet, over $100 billion will be spent this year on non-digital marketing in U.S. local markets even while consumers increasingly spend their time online. Netsertive helps local businesses, multi-location retailers and national brands embrace this new reality and consistently increase sales in their local markets.

"We're a client-focused company," said Morrissey, "with a strong desire for transparency and high-touch service." Noting that the partnership relationship dovetails perfectly with these two core values of the organization, Morrissey championed the partnership, stating that "this new elite status will help us serve clients event better, giving deeper support from Google."

Netsertive’s patent-pending technology platform delivers highly-targeted localized online campaign automation, leveraging search, display, mobile, video, social media and retargeting.

“As consumers have shifted rapidly – first to online in general and now increasingly to mobile, our vision has remained the same: to connect local consumers to businesses through technology,” said Morrissey.

Netsertive raised a $7.3 million Series B in August 2012, led by Harbert Venture Partners and joined by Series A investors RRE Ventures and Greycroft Partners. According to Morrissey and Harbert Venture Partners partner Brian Carney, the initial introduction between investor and entrepreneur occurred at the CED Venture Conference in 2009.

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