Event Announcement: The Impact of Social Media

On Monday, February 27, Southern Capital Ventures will again host an event designed specifically for entrepreneurs. As another installment in their Entrepreneur's Series, Monday's session is dedicated to social media, and how entrepreneurs can utilize social media in 2012 to grow their business.

The event will feature entrepreneurs running regional companies that operate in the space. Presenters include:

• Brett Apter, co-founder, Get On Social
• Greg Artzt, co-founder and chief strategy officer, General Sentiment
• Anil Chawla, founder and chief executive officer, ArchiveSocial
• Joe Davy, founder and chief product officer, EvoApp

These brief presentations will be followed by a panel of industry experts. Topics will include:

• What strategies in social media are most successful?
• What software products and solutions are best for entrepreneurs?
• What metrics are most important to track? What are the results?
• What is the return on investment for social media?

The panelists represent established North Carolina companies, and are sure to help entrepreneurs understand social media in its current state and modify their social media marketing plans for 2012 in order to maximize success, drive sales, and increase brand awareness within their target market.

The panelists are:

• Emma Battle, senior director, online marketing, Red Hat
• Kirsten Hamstra, social media manager, SAS
• Christien Louviere, director of business development, Vitrue
• Melissa Sowry, content & social media manager, Burt's Bees

The event runs from 1-4:30 PM on Monday, February 27. Tickets can be purchased online. 

Location: Brier Creek Country Club, 9400 Club Hill Drive, Raleigh, NC 27617