Friday, November 4, 2011

Capitol Broadcasting and Media Partner Launch New Gaming Company

Capitol Broadcasting and media company E.W. Scripps have launched a new videogame company that is based in Durham and will focus on social games. However, rather than developing a knock-off of “Angry Birds” or another of the increasingly popular, relatively simple games this new venture will focus on social games that will have community benefit.
So says Jimmy Goodmon, vice president of CBC’s New Media Group. “At 519 Games we engage, enlighten and entertain people through digital games,” 519 says. 519 recruited veteran videogame industry executive Lloyd Melnick to run the company, which launched on Aug. 29.

“We are currently building a fantastic team and will be one of the top five social gaming companies (both social web and social mobile) by the end of 2012,” Melnick wrote in a blog.

Melnick worked with Disney International before taking the new position. He helped launched a social gaming firm - then called casual games - called Merscom in 1993. The firm later was bought by Playdom which in turn was bought by Disney.

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