Friday, June 10, 2011

Creating a Culture to Attract the Creative Class

Jennifer Bosser, Raleigh Chamber of Commerce

What things are most important to you when you are looking for job?  Is it a good benefits package, with 401k, health insurance, a nice vacation policy?  Is it the fact that you get to wear jeans on Fridays or maybe every day? Or is it something more . . . the fact that you are contributing to something bigger and your ideas are being heard and implemented.  

The reality is most people are looking for a company that provides them with an opportunity to create and innovate.   When people no matter what their title in the company are asked for input, great things can happen.  Some of the most successful companies have figured that out. 

On June 21, Wake County Economic Development in partnership with the Greater Raleigh Chamber of Commerce, Council for Entrepreneurial Development and the Downtown Raleigh Alliance, will host three companies that are “Creating a Culture to Attract the Creative Class”.  These companies have
integrated an open and collaborative work environment that allows the best ideas, regardless of whose idea it was to move forward.  As a result these companies are growing and thriving. 

More and more you are hearing about this war on talent.  Individuals with the right set of skills know that they can live and work anywhere and sometimes not necessarily living and working in the same place.  And I am not just talking about the millennials, but across generations.  Companies are recognizing that they have to be more flexible in order to attract and retain workers and for the best talent, they have to offer them an opportunity to challenge themselves and in many instances the status quo.  

This is an uncomfortable truth for some, but those companies that are embracing a more transparent and collaborative work structure are seeing great benefits, including staff retention, increased productivity, increased profitability and overall success. 

If you're interested in learning more or attending "Creating a Culture to Attract the Creative Class," click here.

No comments:

Post a Comment