Tuesday, April 19, 2011

Guest Column: Mistakes to Avoid - Life Science Products to Market

The speed to market, accelerated sales growth and risk mitigation for a medical device, life science or healthcare product is critical to the success of a business. Whether you are planning to launch a new product, a non-progressing asset, or a product acquired into your portfolio due to recent merger or acquisition, there are critical considerations vital to a successful launch.

The old model of sales outsourcing no longer provides answers to today's ever-changing economic climate and is incomplete. Healthcare reform has altered market dynamics. Both Medicare and Medicaid have put forth new pay-for-performance initiatives. And medical institutions are demanding that new products show economic value in addition to clinical benefit. A new paradigm is desperately needed. Many leading companies are looking for new and innovative "shared risk-shared reward" partnerships, with a focus on customizable and scalable sales solutions.

In his white paper, Kevin Schimelfenig, Managing Partner of SalesForce4Hire, explores some of the most common mistakes made when bringing a new product to market and a proven four step process for launching your product successfully.

Read Kevin's white paper.

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